This morning I sent my son to nursery in a Peppa Pig T-shirt. It’s OK, though, the main fabric was blue and the image included Peppa’s brother, George. Like most responsible parents, I consider it essential that the entire world knows at first glance the potential future reproductive role of my two-year-old.

Or at least that’s how I’m discovering I’m supposed to think. Call me a Remain-voting, latte-swilling member of the liberal elite, but the current outrage over John Lewis’s decision to use gender-neutral labelling for its children’s clothing has taken me by surprise. Are people really that bothered? Why, yes, it turns out they are.

I’ve always viewed gender-neutral children’s clothes as one of those “soft”, relatively easy-win feminist issues. Unlike the defence of pornography, male violence or the idea of male and female brains, the belief that girls should button their shirts on one side, boys on another, has never seemed to me a hill that anyone would really want to die o

Read the full post at The New Statesman.